Saatchi DGS and Saatchi & Saatchi have been awarded the NZDF (New Zealand Defence Force - Army, Navy & Airforce) account. The decision was announced after an extensive tender and pitch process finished in November 2008.
Within weeks of launching, Saatchi DGS scored Westpac's digital and direct account from Aim Proximity. This acquisition sees Westpac's interactive communications align with the advertising already held by Saatchi & Saatchi. Download press release here [PDF 200KB]
After a high-profile start, including scooping key accounts and a prominent award or two, Saatchi DGS has been named Ad Land's ‘business launch of the year’. The win was described in The National Business Review as “hands-down”, positioning DGS as the big new player in New Zealand's digital adscape. Download press release here [PDF 1.2MB]